Last Updated: November 8, 2025
This Privacy Policy explains how EllaBake collects, uses, discloses, and protects your information when you visit https://ellabake.com (the “Website”) and any related services. By using the Service, you agree to the practices described in this Privacy Policy.
Quick Summary: We collect only what we need to run the site (logs, analytics), improve content, run ads and affiliate programs where applicable, and respond to you. You can manage cookies, opt out of certain data uses, and exercise privacy rights described below.
1) Interpretation & Definitions
Account: A unique profile to access parts of the Service (if enabled).
Affiliate: An entity controlling, controlled by, or under common control with another.
Company: EllaBake.
Cookies: Small text files stored on your device that help operate and improve the Service.
Country: United States.
Device: Any device that can access the Service (computer, tablet, smartphone).
Personal Data: Any information relating to an identified or identifiable individual.
Service: The Website and related features at https://ellabake.com.
Service Provider: A third party that processes data on our behalf (e.g., hosting, analytics, ads).
Third-Party Social Media Service: Platforms (e.g., Google, Meta/Instagram, Pinterest) that may connect with the Service.
Usage Data: Data collected automatically (e.g., IP, browser type, pages visited, timestamps).
You: The individual using the Service or the entity on whose behalf it is used.
2) What We Collect
a) Personal Data You Provide
We may collect:
– Contact details (e.g., email address) when you subscribe, contact us, or request support.
– Profile information (if accounts/comments are enabled), such as display name and bio.
– User content (comments, messages, forms, or other submissions).
b) Usage Data (Collected Automatically)
When you visit the Website, we automatically collect:
– IP address, browser type and version, Device/OS, pages viewed, date and time of visits, time spent on pages, referring URLs, approximate location (city/region), and unique identifiers (via cookies or similar technologies).
– On mobile, we may also collect device type, mobile operating system, mobile browser, and anonymous identifiers.
c) Data From Third-Party Services (If You Connect)
If you choose to connect EllaBake to a Third-Party Social Media Service, we may receive:
– Public profile information, name, email, user ID, avatar, and other details you authorize that service to share.
3) Cookies & Similar Technologies
We use Cookies, local storage, pixels, and web beacons to:
– Keep the Service secure and functional (essential cookies).
– Remember preferences and settings (functional cookies).
– Analyze traffic and performance (analytics cookies).
– Deliver and measure advertising (advertising cookies).
You can refuse or delete Cookies via your browser settings. Some parts of the Website may not function properly without certain cookies. Where required by law, we honor Global Privacy Control (GPC) signals as an opt-out of certain tracking (such as sale/share/targeted advertising).
Cookie Choices: Use our Cookie Preferences tools (if available) or adjust your browser and device settings.
4) How We Use Your Information
We may use your information to:
– Operate, maintain, and secure the Service.
– Communicate with you (e.g., replies, service messages, newsletters you choose to receive).
– Improve recipes, layout, and user experience.
– Personalize content and measure engagement.
– Run analytics, advertising, and affiliate programs (see Section 8).
– Enforce our Terms of Use, prevent fraud or abuse, and comply with legal obligations.
5) Legal Bases for Processing (EEA/UK Users)
Where the GDPR/UK GDPR applies, we process Personal Data based on:
– Consent (e.g., non-essential cookies, marketing emails).
– Legitimate interests (e.g., security, analytics, minimal ads measurement).
– Contract (providing features or services you request).
– Legal obligation (e.g., record-keeping and compliance).
You may withdraw consent at any time through cookie settings (where available) or by contacting us (see Section 16). Withdrawal does not affect processing that has already occurred.
6) Retention
We retain Personal Data only as long as necessary for the purposes described in this Policy, including:
– Providing and improving the Service.
– Complying with legal obligations.
– Resolving disputes and enforcing our agreements.
Retention periods depend on the type of data and applicable law. When data is no longer needed, we take reasonable steps to delete or anonymize it.
7) International Transfers
We may store and process data in countries other than your own (including the United States). Where cross-border transfers are required by law to have safeguards, we use appropriate measures such as contractual protections.
8) Analytics, Advertising & Affiliate Links
Analytics:
We may use analytics services (such as Google Analytics) to understand how visitors use the Website and to improve content and performance. These services may use cookies and similar technologies to collect Usage Data.
Advertising (including Google AdSense/Ad Manager):
Third-party vendors, including Google, use cookies to serve ads based on a user’s previous visits to this or other websites. Google’s use of advertising cookies enables it and its partners to serve ads and measure performance based on your visits to EllaBake and other sites.
You can learn more about how Google uses data and how to control ads personalization in your Google account settings or via industry opt-out tools.
Affiliate Disclosure:
Some pages on EllaBake may contain affiliate links to products or services we genuinely recommend (such as baking tools or ingredients). If you click an affiliate link and make a purchase, we may receive a small commission at no extra cost to you. Affiliates may use cookies or similar technologies to track referrals.
9) Disclosures of Personal Data
We may share information with:
– Service Providers that help us operate the Service (hosting, security, analytics, advertising networks, email delivery, affiliate platforms, etc.), under appropriate contracts.
– Parties involved in a business transaction, such as a merger, acquisition, or asset sale, where user data may be transferred as part of the transaction.
– Public authorities or other parties when required by law, court order, or to protect our rights, property, users, or the public.
– Other third parties, when you give us consent or direction to do so.
We do not sell Personal Data for money. Some U.S. state laws define certain sharing of data for targeted advertising as a “sale” or “sharing” of Personal Data. See Section 11 for opt-out rights.
10) Security
We use reasonable technical and organizational measures to protect Personal Data against accidental or unlawful destruction, loss, alteration, or unauthorized access or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11) Your Privacy Rights (U.S. State Laws, incl. CA/CPRA)
Depending on where you live in the United States, you may have the right to:
– Know/access the categories and specific pieces of Personal Data we have collected about you.
– Request correction of inaccurate Personal Data.
– Request deletion of Personal Data (subject to legal exceptions).
– Opt out of the “sale” or “sharing” of Personal Data and of targeted advertising.
– Limit the use and disclosure of certain “sensitive” Personal Data (if we collect it).
– Not receive discriminatory treatment for exercising your privacy rights.
To exercise these rights, you (or your authorized agent) can email us at contact@ellabake.com with “Privacy Request” in the subject line. We may need to verify your identity and residency before fulfilling some requests.
Do Not Sell or Share / Your Privacy Choices:
When available, you can use the “Do Not Sell or Share My Personal Information” or “Your Privacy Choices” link in our footer to opt out of sale/share and targeted advertising, as defined by applicable U.S. state laws. We honor Global Privacy Control (GPC) signals where the law requires it.
12) Appeals
If we decline to act on your privacy request, you may appeal by replying to our decision email or by contacting us at contact@ellabake.com with “Privacy Appeal” in the subject line. We will review and respond within the timeframe required by law.
13) Authorized Agents (U.S.)
In some states, you may designate an authorized agent to submit privacy requests on your behalf. We may require proof of the agent’s authority and may ask you to verify your identity directly with us.
14) Children’s Privacy
The Service is not intended for children under 13 (or under 16 where applicable). We do not knowingly collect Personal Data from children. If you believe that a child has provided us with Personal Data, please contact us so we can investigate and delete it as appropriate.
15) Links to Other Websites
The Website may contain links to third-party websites or services that are not operated by us. We are not responsible for the content, privacy practices, or policies of those third parties. We encourage you to review their privacy policies separately.
16) Contact Us
If you have questions, requests, or complaints about this Privacy Policy or our data practices, you can contact us at:
Email: contact@ellabake.com
17) Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The “Last Updated” date at the top indicates the latest revision. Your continued use of the Service after changes are posted constitutes your acceptance of the updated Policy.
18) Additional Regional Notices
EEA/UK:
If you are located in the European Economic Area or the United Kingdom, you may have additional rights under GDPR/UK GDPR, including the right to access, rectify, erase, restrict, or port your data, and to object to certain processing. You may also lodge a complaint with your local data protection authority. We encourage you to contact us first at contact@ellabake.com so we can try to resolve your concerns.
Nevada:
We do not sell Personal Data as defined under Nevada law, but Nevada residents may submit a sale opt-out request to contact@ellabake.com.
State Coverage Note:
We aim to align this Policy with current U.S. state privacy laws (e.g., California, Colorado, Connecticut, Virginia, Utah, and other states with similar laws) regarding rights and opt-outs related to sale/share and targeted advertising.
Not Legal Advice:
This Privacy Policy is for general informational purposes only and is not legal advice. For specific legal requirements, consult a qualified attorney.